Celebrity Cruises Press Release: Announcement of the Launch of River Cruises

Celebrity Cruises Announces the Launch of River Cruises and a New Fleet to Navigate the World’s Most Iconic Rivers Starting in 2027

MIAMI, FLORIDA – Celebrity Cruises is set to begin accepting reservations this year (2025), launching a premium river cruising experience with Celebrity River Cruises.

The company has made an initial order of ten innovative river ships, which will transport passengers to historic cities along the world's most iconic rivers, starting in Europe.

Celebrity Cruises will bring the luxurious aesthetics and advanced design of the Edge Series ships to river cruising. Combined with the brand's signature hospitality and unique itineraries, Celebrity River Cruises promises to offer unforgettable experiences – The Celebrity Way.

"We are excited to announce our entry into the river cruise market through the premium travel brand Celebrity Cruises. Our guests and travel partners can expect from us what we do best – innovate and enhance the river cruising experience, responding to the ever-growing demand for more authentic, cultural, and enriched travel experiences," said Jason Liberty, President & CEO of Royal Caribbean Group.

Leveraging the strong loyalty programs of our three brands, we will enhance our connection with our customers, giving them even more reasons to choose our travel experiences again and again, keeping them within the unique vacation ecosystem we have created.

Celebrity River Cruises represents a natural extension of Celebrity's premium offering, bringing the company's distinctive service approach to river cruising. Guests will have the opportunity to travel through culturally and historically significant cities, enjoy local recipes inspired by each destination, and unique travel experiences. With ships offering 360-degree panoramic views, every moment is designed to immerse guests in the beauty of the journey.

“Celebrity River Cruises will bring the quality and elegance of the Edge series ships to the most iconic rivers, starting from Europe,” added Laura Hodges Bethge, President of Celebrity Cruises. “We have redefined ocean travel with our hospitality, award-winning gastronomy, and meticulous design and style. We are thrilled to bring these experiences to river cruising, combining them with authentic, destination-enriched itineraries that will offer our guests a world-class experience.”